Commercializing Bergman Designs
Branding, Website, Social Media Strategy and Launch Event
Ilmi Studio collaborated closely with founder of Bergman Designs to build a bold and distinctive presence for her new Helsinki-based fashion label. The project included website creation, a comprehensive social media strategy, branding, and the orchestration of an exclusive launch event.
The launch event of the brand and the first collection was presented in a form of art exhibition during Fashion in Helsinki fashion week in collaboration with a photographer Mari Mäntynen. The visuals for the launch and the animation for the fashion film were created in collaboration with Peru-based artist Elijah Tiger.
